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A Digital Production Company |
From our hidden lab, snuggled deep within the barbaric Midwest, we employ the brightest eyes and minds of the internet age. Through the application of these ultimate assets and with the aid of years spent toiling in intense experimentation with digital technologies, we've gained the greatest of strengths: wisdom and experience. By leveraging these strengths, Hook has become one of the industry's leading sources for interactive development services.
Featured Work |
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Our in-house technical staff is a macho team
of industry-chiseled programming elite whose nerd
minds produce miles of brilliant code every hour.
So expansive are their talents that a technical blog
has been built to harness and disseminate their
amazing powers.
Facebook's Like Button in Flash: A Tale of Broken Dreams and Tortured Souls. It all started so innocently, "Hey, can we implement The Like Button in flash?". Seemed like a very average and reasonable request. I mean really, how hard could it be? Its all just http requests right? Shouldn't be an issue… Turns out its like agreeing to step into a ring with Kimbo Slice, assuming that anyone with a name like "Kimbo Slice" couldn't possibly put up much of a fight.
by Jake |
There is nothing better than a little friendly competition, right? Mike came to me with the request to make his post a little more modular and into a javascript library that could be shared for the masses. Don't get me wrong, I pretty much hate javascript unless it is wrapped by JQuery, but any opportunity to improve and take credit for another person's hard work sounded too fantastic to pass up. So here is my update to Mike's post — the BETTER way to implement video that is compatible with mobile phones, difficult browsers and HTML5-lovers/Flash-haters!
by Jake |
While hopping between projects the idea of a particle-based approach to rigid-body kinematics soon became my white whale, obsession ensued and I quickly began filling enough notebooks to fill a John Doe apartment. While the mechanics of rigid-bodies can be fairly simply described and implemented with linear and angular properties, my goal with 'fuzzy physics' has been to at least test out the possibilities of a different approach to physics-based movement, one a little more accessible to someone that is programmer by trade but animator by craft (in other words, can't do a Jacobi rotation to save his life).
by Brad |
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Stats
215
projects completed!
804 |
Unique Banners Ads |
19 |
Microsites |
26 |
CG Animations |
32 |
Labs Posts |
8 |
Games |
49 |
Videos Edited |
38 |
HPTO's |
22 |
Product Renderings |
3 |
Office Expansions |
12 |
Staff Members |
13,425 |
Cups of Coffee |
Clients
Crispin Porter + Bogusky
Goodby Silverstein
Saatchi & Saatchi LA
Droga5
Eleven
Euro RSCG
Modernista
Tribal DDB Paris
JWT New York
TBWA Chiat-Day NY
Hal Riney
Johnson & Johnson
Nestle
Contact
Hook LLC
255 East Liberty St.
Suite 281
Ann Arbor, MI 48104
(tel) 734.929.2631
info@byhook.com
Jobs
Current Open Positions:
Senior ActionScript Dev
Senior Flash Animator
Assoc. Flash Animator
Assoc.Interactive Producer
